Foreign arrivals to Seoul rose 32.7% between March 1 and 18 as international fans converged for the upcoming BTS comeback concert at Gwanghwamun Square, with especially large numbers among the 10–20 age group. The increase reflects a global movement of ARMY coming to South Korea ahead of the performance, now one day away. Local and international outlets have repeatedly covered the buildup, signaling wide interest in the event.

This concert marks the first full-group performance since all members completed their military service, and organizers have emphasized elements of Korean traditional culture in the program and staging. Choosing Gwanghwamun Square for the show places the event at a symbolic heart of Seoul, reinforcing the cultural context that the group and producers want to highlight as part of the comeback.

Fans from around the world have been gathering across the city and participating in fan-driven events that have helped lift the mood ahead of the show, including a planned drone show and other on-site activities. Reports of these events and the steady arrival of visitors have contributed to a festive atmosphere in downtown Seoul, with ARMY-organized gatherings complementing official programming.

The concert set list will include songs from the new album ARIRANG, notably the track “SWIM,” and the performance will be livestreamed on Netflix for international audiences. This combination of a high-profile public performance and a global streaming partner is extending the event’s reach beyond those physically present in Seoul, allowing fans worldwide to participate in real time.

The 32.7% jump in March arrivals through the first 18 days of the month, with a pronounced share in the 10–20 demographic, illustrates the strong international draw of the comeback concert and the return of BTS as a complete group. Coverage across multiple outlets, including Arirang News and various live streams, has repeatedly documented the arrival surge and the citywide anticipation, underscoring the event’s significance for both fans and the broader public scene in Seoul.

With the final preparations underway and the performance imminent, global ARMY continue to assemble in Seoul, joining public and fan-led celebrations that spotlight both the music and the cultural themes the group has chosen to present. Available reports indicate that this convergence of fans, media attention, and live broadcasting will make the concert a focal point of international interest in South Korea this month.